MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1481697
best postproduction specialists possible, regardless of their location. We were a little taken back though a month before IBC at FMS (Flash Memory Summit) when we saw Netflix on the program advancing the idea of a better solution for a cloud-based, edge workflow/work process solution. It turns out the tech-born streaming service wanted to ensure their content providers PB of data and media assets could be processed anywhere on the globe. They produce and serve content in more than 190 countries so, moving project assets quickly, accurately and economically is rather important. They survived/thrived the past two years in part by developing what Netflix’s Tejas Chopra called Netflix Drive; and yes, most of the workflow runs on flash memory, hence a subject that should be of interest to the storage folks as well as content creation industry. It probably should gain even more interest/excitement because Chopra noted that the company plans to make it available using open-source code so it can be used by any business (including their streaming competitors) at no cost … a helluva deal! Surprisingly, Chopra and the Netflix team haven’t been shy about explaining how Netflix Drive kept them producing a steady stream of content over the past two years and how any content creator/producer can use it as well. They’ve published several in-depth discussions/explanations of Netflix Drive so, any production/post team can speed their workflow while saving/protecting every bit/frame - https://tinyurl.com/4a4pjhp8, https://tinyurl.com/bdzc9t7b, https://tinyurl.com/3pxwac96. Sure, Netflix developed the solution for all of their content – regardless of who or where it was created – but it’s a cloud drive solution that works for any studio/media application. The company developed Netflix Drive to meet the global workflow requirements of today’s content teams to create, share and work on media assets regardless of the location and more interestingly, across any project. Despite his abbreviated time available during the FMS edge computing panel, he opened the company’s kimono to show how they and their content partners have been able to get projects on the track--despite all the chaos we’ve all been through. If we’re lucky, we’ll be able to get more updates at next year’s SMPTE (Society of Motion Picture and Television Engineers) conference and the HPA (Hollywood Professional Association) retreat. Sure, the M&E industry is a tough business where everyone seems to be willing to do whatever it takes to get to the top but sharing fundamental technology and production/post experience helps everyone and raises all boats. And as Charles Xavier said in Dr. Strange in the Multiverse of Madness, “Just because someone stumbles and loses their way doesn't mean they're lost forever.” There’s still a lot of great content to be created for entertainment-hungry theatrical, appointment TV and streaming viewers around the globe. Is this a great industry or what?