MacDirectory Magazine

The Photo Issue

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1481697

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The best film/show cameras also incorporate HDR (high dynamic range) for greater detail across the complete lighting range, greater color depth or color precision, enhanced color gamut/color range and RAW image capture to ensure the creative team has all of the content possible for now and in the future. Top Gun: Maverick, and soon to be released (December) Avatar: The Way of Water were shot at 60fps and 8K for today … and tomorrow. The result has been a dramatic increase of data captured and stored on set and in the cloud. For an increasing number of films/shows, video capture is rapidly approaching hundreds of PB of digital content that must be reliably, safely and economically stored on set and throughout the production process. It’s little wonder that project data wranglers and DITs (digital imaging techs) are telling film/show budget controllers what Sheriff Brody told skipper Quint in the 1975 Jaws, “You’re gonna need a bigger boat.” Solutions such as Frame.io have become a critical component in the production process by providing a fast, easy, secure way to get footage from the cameras on set to collaborators, eliminating delays throughout the production, post process. Most of the cameras used for today’s film/episodic projects use flash memory; and to meet tight production schedules, filmmakers tend to keep cameras rolling and capture

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