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Issue link: https://digital.macdirectory.com/i/1481697
presentation/localization around the globe. Netflix is presently producing film/TV shows in more than 50 countries, resulting in strong service/content audiences locally as well as internationally. Netflix’s Sandaros noted that the firm has dramatically broadened its pool of content to creators to include indies to serve local tastes and expand its content variety globally. Research at Purely Streamonomics’ found that indie content spending jumped 25.3 percent year-on-year over the past two years and now accounts for 65.5percent of the world’s film and TV production activity. “To continue their user growth, the two – and most SVODs – are leaning into the fact that ad-free is ‘fine’ but people will consider AVOD/FAST options,” said Allan McLennan, CEO/Head of M&E Industry, PADEM Media Group. “People are developing a value equation for their entertainment budget; and if they can find what they’re interested in respectfully managed FAST-based offerings, they’ll consider it,” Consumers who are willing to pay more for ad-free viewing place more value on content availability, exclusivity, search, discovery and the user interface. “There are services they go to regularly for their entertainment and others they would like to have as long as the cost is right, both economically as well as the amount of commercials injected,” he added. According to Momentive Research, more than 2 in 3 (68%) U.S. adults would choose Netflix as their first choice across all age groups if they could only choose three services. Disney is second with Gen Z and Millennial subscribers while Prime