Carrier incentives are picking up again. There are tremendous trade-ins and incentives for financing new iPhones which is bound to create retail traffic. Also with the opening of more economies, there is likely to be a surge in shopping. Bear in mind that around 400 million users have iPhones older than 3 years. Trade-in values are as high as $1000. Which leads to…
A thriving secondary market. The used smartphone market is dominated by iPhones and this drops the floor for entry into the iPhone ecosystem to essentially $0. Graph B shows price drops across 2019 for Apple and Samsung smartphones (for various models by date of initial release).
Most importantly, the specification of the iPhone continues to push the boundaries of what consumers demand from a phone. The camera performance for the latest iPhone 13 enables a set of new behaviors beyond the selfie, the snapshot or 10 second video. Apple is putting cinematographic power in the hands of amateurs. It’s not so much about replacing professionals but enabling amateurs to look better to each other. Be sure to listen to the latest Asymetric podcast to hear from John J. Connor, accomplished film industry camera operator and cinematographer on the power of iPhone cameras.
The new cameras are for the new generation of YouTube, Instagram and TikTok influencers. Ordinary people with extraordinary tools can do extraordinary work.
The latest iPhone 13 is, in my opinion, the most
