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Issue link: https://digital.macdirectory.com/i/1436922
The seemingly unquenchable demand has been a boon for indie filmmakers and talent to attract a large, diverse audience almost instantly. While streaming opportunities crunched the theatrical window, it didn’t really come as a surprise to anyone in the value chain. It’s always been about the money! Universal cracked the window by taking a stand to do an abbreviated PVOD release of Trolls: World Tour and a theater opening with Cinemark thanks to enlightened negotiations with the theater chain’s Mark Zoradi. Both organizations benefitted. Universal acted in good faith with the value chain and reiterated its faith in domestic box office-once cinemas are back up and running. On the other hand, the abrupt day/date theatrical/streaming Warner decision was little more than a thinly veiled sacrifice of box office revenue to hopefully drive subscriptions to HBO Max. Already carrying a mountain of debt and losses in ramping up the new streaming service did little for the firm’s industry relations and produced a modest subscription increase with perhaps some added revenue. Everyone in the industry recognizes that changes were long overdue for the cinema business model.