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Issue link: https://digital.macdirectory.com/i/1299064
“discovers” their talent. All the while, you’re ready to bolt with one foot out the door just waiting for someone/anyone to give everyone the all clear just so you can go out for dinner, dash to your favorite bar or race to the theater to watch something new/different on the big screen. It’s a glimmer of hope for normalcy to get your life back, even though it will still be abnormal. After all, the advertising upfronts in NYC were so bleak this past spring that they left a vacuum of uncertainty -- content owners and advertisers didn’t have a clue as to what would be on this fall … or when. The opportunity was so big that social video folks couldn’t resist offering up a marketing alternative and held their own NewsFronts. We have nothing against social media video, we just don’t