MacDirectory Magazine

Fall-Winter 2008 (#39)

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 57 of 179

56 MacDirectory PROFILE LYNDA.COM > A LEARNING EXPERIENCE Why take an expensive college course when you can learn from the comfort of your own home or office with The firm is an award-winning provider of educational materials that includes instructional books, an Online Training Library, CD-and DVD-based video training, and even events for creative professionals, students, and hobbyists alike. was the first company to offer educational training through an online subscription model. To be more specific, the company's subscription-based Online Training Library offers on-demand training in all the latest tools and techniques -- with videos on Photoshop, Illustrator, Dreamweaver, Flash, digital photography, Web design and development, digital video, 3D and animation. The library also includes videos that offer tips from professional creatives. Perhaps more importantly though, specializes in providing visual learning with audio narration that allows its customers to stop, rewind, and replay – in other words, to learn at their own pace. "We are dedicated to providing the best possible training, knowledge, and inspir- ation to its subscribers," explains Lynda Weinman, co-founder of Weinman is both a Web design and graphics expert. In fact, she is a pioneer in Web design with her 1985 book, Designing Web Graphics. In addition to writing dozens of other books, Weinman also was a faculty member at the Art Center College of Design in Pasadena, Calif. -- and she previously worked as an animator and motion graphics director in the film special effects industry in the late 1980s. She also worked at Adobe, Macromedia, and Microsoft. has a large Web development and design community following. Further, these customers are satisfied ones – and the company boasts of many satisfied customers. In fact, the Web site lists more than 1,000 testimonials from satisfied "students." Here is one such testimonial from Rick Cikowski, a motion graphics and editing teacher at the Miami International University of Art and Design: "I work with beginning design students who I only see for four hours a week, and despite what they think, four hours is not enough time for them to master any design skills. To supplement my lesson plans I encourage them to use instead of buying a book because most of the books will only tell you what to do, not what not to do — gives them the complete picture in an easy-to- understand format." As software becomes more powerful and more pervasive,'s mission to help people get the most out of their software becomes more critical than ever. Adobe CS4 products in particular have become extremely important to many people's business and personal lives. has made a major commitment to provide the most complete and in-depth training to the CS4 suite possible. Not only will have more than100 hours of CS4 training at the launch of CS4, but it will follow through for the lifetime of this product with an ongoing flow of courses that will go deep into advanced techniques and creative uses of the software. also will have courses that are appropriate for all levels of skill. "We are excited to offer in-box training from and have worked closely on the development of their CS4U video training to help our designers and developers discover new possibilities and unleash their creative potential," said Thomas DeMeo, the director of product management for Adobe Creative Suite. All in all, this partnership with Adobe proves that the company is an innovative one that promises to keep challenging itself and providing cutting-edge education to its many customers. See for complete pricing and subscription information. WORDS BY LARISA REDINS

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