MacDirectory Magazine

Fall-Winter 2008 (#39)

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 142 of 179

MacDirectory 141 INTERVIEW Recently MacDirectory caught up with Jeremy Briggs, president of iCarKits . The topic of our discussion was iPod car adapters – devices that enable devoted iPod users to play their favorite tunes using the car stereo system. MacDirectory > So what started you on your journey to work with sound adapters for car stereos? Was it the popularity of the iPod? Jeremy Briggs > Actually, no. I started long before that, probably 1998 when CD changers were $1,000 and could play only 70 to 100 songs. Since my PC could play hundreds more as MP3 files, I strapped a computer into the trunk of my car and had a thousand of my favorite songs at my fingertips. MD > So, to have a better selecton of music, you actually strapped a computer into your car? JB > Yes, and I showed others online how to build the same thing using plans I developed. Of course, lots of people wanted a finished product so I started building MP3 car players and shipping them all over the world. MD > So what happened when the iPod came out? JB > When that first generation of iPods were released, I knew my business had to change. The days of strapping a PC in your car were clearly over (laughs). MD > So what was your next step? JB > For several years, I marketed car MP3 players to retail stores, car audio dealers, and individuals. But at some point, I realized how ridiculous it was for people to buy a second MP3 player when they already had an iPod (or were planning on ICARKITS > TRANSFORMING IPOD VEHICLE INTEGRATION WORDS BY JONE DEVLIN

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