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Issue link: https://digital.macdirectory.com/i/1525170
Nevertheless, while some of Apple’s biggest hits like Ted Lasso still come from other big studios like Warner Bros., Apple Studios has become the driving force behind many more of the company’s recent releases, including Killers of the Flower Moon, Napoleon, Argylle, Palm Royale, Lessons in Chemistry, the Spielberg-Hanks Masters of the Air, and next year’s F1, a racing spectacle that will star Brad Pitt. In an economy where streaming services are constantly raising prices, customers are being more picky about which ones they keep, and it seems that for many folks, Apple TV+ is first on that chopping block. Customers are far less likely to cancel a service that they watch more. Netflix, which offers thousands of titles, suffers the lowest rate of cancellation of major streaming video services, according to Antenna, while Apple TV+ is on the higher end. —Bloomberg According to research firm MoffettNathanson, only 11% of US households subscribe to Apple TV+, far behind the 55% that use Netflix. Bloomberg notes that Hollywood studios have been eagerly waiting for Apple to come around. Hence, any reluctance to expand the Apple TV+ content library is on Apple’s part, not the entertainment companies, who are seemingly happy to work out a deal to license nearly anything Apple wants to boost their revenue. Even Disney, which runs its own Disney Plus streaming service, is more open to licensing programs to friendly competitors, and Apple and Disney are about as friendly as two massive corporations can be.