MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1509247
lot of “new” movies/shows were shown/aired. That breather proved that audiences were very receptive to good content regardless of the nationalities of the creative team. You can be certain they’ll review the agreements can help improve conditions for them and avoid the blind acceptance of AI in their workflow. The SAG/AFTA discussions should go a little faster because AMPTP negotiators probably gained a greater insight into the new guiderails they need to deliver agreements that their bosses and the creative community can live/grow with. More importantly, the cold-as-ice approach that AMPTP and middle studio executives were convinced was their best approach failed in the new entertainment industry. Today’s creatives know that the industry isn’t all glitz and glamour. In fact, it’s downright brutal and you’re only as “valuable” as your next project. They’re tested, hardened and know who makes the content people want to watch and bosses need to offer. The difference today is that the industry is made up of professionals on both sides of the table and as Fast Eddie said, “The pool game is over when Fats says it's over... I came after him and I'm gonna get him. I'm going with him all the way.” Now the bosses can return to their offices and develop new plans/strategies to return their organizations to growth and profitability. Soon – we hope - the creative teams will get back to writing, creating, shooting, acting, editing, producing and doing what they do best…deliver stuff that puts seats in seats no matter which screen they’re watching. That way…everyone wins!