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Issue link: https://digital.macdirectory.com/i/1509247
Just Business - Entertainment works best when it’s professional By Andy MArken We really thought 2023 was going to be the new normal. You know folks going back to work in new ways – some remote, some at the office, things being done in new, different even interesting ways and stuff getting done. The economy in the U.S. and most industrialized countries had stabilized and even improved (slightly, 2.9 percent) even though not as good as 2022 (3.3 percent) and signs are it will slow again next year because of high inflation and tighter money policies. But ordinary folks didn’t care about that because they were still trying to dig out of the pandemic years which put them even further behind. People in the U.S. entertainment industry has been slightly bothered by that and this was the year they said BS we need to get paid equitably for our creative work – all of it. In addition, they were/are more than a little concerned about the ominous creature hiding in the shadows called AI. Depending on who spins the story it could be the most helpful tool invented since the can opener or the most harmful tool since Oppenheimer’s nuclear bomb. It’s probably somewhere in between. Most of those issues were resolved so both sides can say they emerged victorious. The industry folks can go back to doing what they do best and love while studio executives can tell Wall Street and shareholders they delivered on their behalf. The industry has been changing rapidly in recent years – theater to pay TV to streaming – and fair pay for fair work was the first concern