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Issue link: https://digital.macdirectory.com/i/1509247
The other issue is the lack of certainty on how long a project is going to run. There is no common understanding if a project is going to have a six, eight or 10 week series or if here's a likelihood of future episodes and/or spin-offs/franchise extensions being considered. The streaming industry has all but eliminated the fall TV season with shows added and dropped/replaced virtually all of the time. Acknowledging the confusion of the new content creation/delivery arena, Sarandos used his earnings report to talk to the WGA/SAG-AFTRA members and his AMPTP streaming beginners, saying they need to develop better standards and understanding of the data development/analysis process and what it says/means to help talent and the broader industry. The pros vs. network/studio/streamer stand-off is different from the 1960 dual strike, the SAG strike in 1980 and the 2007 writers strike in 2007. Technology is now an integral part of the entertainment industry, and it affects/influences the total creative content industry … including cash flow. Of course, there is also the issue of 350+ cash collectors vs. 180,000 cash/content creators. After all, content is still king and for streamers to capture/retain subscribers, they need a steady flow of new movies/shows which requires a team of experienced, dedicated creative professionals to deliver regardless of what code writers say. When it comes to the details of the agreements, we can only repeat what Casey Cooke in Split said, “I'll let you know when I hear something that makes sense. We don't even know what this is yet.” When the agreements are finally signed and both sides celebrate their win, we can assure you of one indisputable fact … viewing content will cost more. Oh, and for clarity, we wrote this entire Insider without a ghostly assistant. It was difficult but was fun!