MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1509247
the company is good at making movies, TV shows, theme parks and cruise ships but had never mastered the game publishing formula. At about the same time, NBCUniversal shut down its game studio and Zaslav struck his deal(s) with Sony and kept the rest as a sub-scale part of WBD. But with streamers switching their focus from acquiring more subscribers every month to improving their ARPU (average revenue per user), they may be in the mood to consider a second look at “the gamer.” Especially since theater attendance remains stubbornly flat to slightly down and average consumers – according to Hub Research – are spending an average of $85 per month, 25 percent more than they feel is reasonable for their video services. Of course, over half aren’t certain what their maximum budget or number of services was. According to Hub, the cost was less than a factor than the platform’s library. This problem is going to persist as long as services focus their attention on keeping their content in their silo, forcing subscribers to go from app to app searching for something to watch. There’s a big difference between Netflix, Apple and Amazon (the other folks with a game line-up). Yes, they were tech first and then content producers/distributors. Why’s that important?