MacDirectory Magazine

Harmessi Hamdi - Digital Artist

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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performances are ingested/used by the technology. Nolan, fresh from spotlighting another technological advance/disaster with Oppenheimer, emphasized the “terrifying possibility” without accountability in the use of artificial intelligence. “When I talk to the leading researchers in the field of AI, they literally refer to this right now as their Oppenheimer moment,” Nolan said during a July interview. “They’re looking to his story to say what are the responsibilities for scientists developing new technologies that may have unintended consequences.” We admit that we’re one of those people who walk cautiously toward the next big thing – like bitcoin – but the potential for good/evil makes us perhaps overly cautious. However, we don’t believe a stand-alone brain that was “born” and lives as a brain knows a f**in thing about feelings, empathy, love/rejection, real happiness/sadness, or can really tell the difference between truth, BS or an outright lie. That’s not something a writer, actor, thing can really do that will resonate with an audience or gawd forbid an awards judge. But then too, maybe we’ve seen too many movies and most of them don’t end good. Studio executives have privately said they made a mistake by ignoring writers and actors demands for AI guardrails. Even AI’s biggest proponents have sounded the alarm as to how dangerous and world-shifting the technologies they’re developing could be. In the film/show industry, it can be used to negatively affect the incomes of writers, actors (at all levels) and support/production personnel. AI such as ChatGPT doesn’t really create articles, story lines or scripts. It merely searches/scrapes libraries of scripts and associated materials (IP) to generate a new storyline/script, imitating its training material. The tantalizing pitch to studio/network executives is that writers will never be limited by their imagination. Intellectual, emotional rewrite could mean fewer but more advanced/seasoned writers doing their work better and faster with junior writers trained in the nuances of the technical and creative processes. The second major use of AI seems simple enough--scanning and using the faces and images of background actors, the volume of lower-paid actors who fill the screen that the audience sees/doesn’t see. The coliseum in the first Gladiator movie or the landing scenes in Dunkirk films and budgets were filled with hundreds of the lower-paid

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