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Issue link: https://digital.macdirectory.com/i/1505412
innovations in a few key industries were the main drivers. Regardless of the explanation, just as mysteriously as it began, that late 1990s surge was short-lived. So despite massive corporate investment in computers and the internet – changes that transformed the workplace – how much the economy and workers’ wages benefited from technology remained uncertain. Early 2000s: New slump, new hype, new hopes While the start of the 21st century coincided with the bursting of the so-called dot-com bubble, the year 2007 was marked by the arrival of another technology revolution: the Apple iPhone, which consumers bought by the millions and which companies deployed in countless ways. Yet labor productivity growth started stalling again in the mid-2000s, ticking up briefly in 2009 during the Great Recession, only to return to a slump from 2010 to 2019. Throughout this new slump, techno-optimists were anticipating new winds of change. AI and automation were becoming all the rage and were expected to transform work and worker productivity. Beyond traditional industrial automation, drones and advanced robots, capital and talent were pouring into many would-be game-changing technologies, including autonomous vehicles, automated checkouts in grocery stores and even pizza-making robots. AI and automation were projected to push productivity growth above 2% annually in a decade, up from the 2010-2014 lows of 0.4%. But before we could get there and gauge how these new technologies would ripple through the workplace, a new surprise hit: the COVID-19 pandemic. The pandemic productivity push – then bust Devastating as the pandemic was, worker productivity surged after it began in 2020; output per hour worked globally hit 4.9%, the highest recorded since data has been available. Much of this steep rise was facilitated by technology: larger knowledge-intensive companies – inherently the more productive ones – switched to remote work, maintaining continuity through digital technologies such as videoconferencing and communications technologies such as Slack, and saving on commuting time and focusing on well-being. While it was clear digital technologies helped boost productivity of knowledge workers, there was an accelerated shift to greater automation in many other sectors, as workers had to remain home for their own safety and comply with lockdowns. Companies in industries ranging from meat processing to operations in restaurants, retail and hospitality invested in automation, such as robots and automated order-processing and customer service, which helped boost their productivity.