MacDirectory Magazine

Visionary Fusion

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1505412

Contents of this Issue

Navigation

Page 77 of 171

The Goldman Sachs study predicts productivity will grow by 1.5% per year because of the adoption of generative AI alone, which would be nearly double the rate from 2010 and 2018. McKinsey is even more aggressive, saying this technology and other forms of automation will usher in the “next productivity frontier,” pushing it as high as 3.3% a year by 2040. That sort of productivity boost, which would approach rates of previous years, would be welcomed by both economists and, in theory, workers as well. If we were to trace the 20th-century history of productivity growth in the U.S., it galloped along at about 3% annually from 1920 to 1970, lifting real wages and living standards. Interestingly, productivity growth slowed in the 1970s and 1980s, coinciding with the introduction of computers and early digital technologies. This “productivity paradox” was famously captured in a comment from MIT economist Bob Solow: You can see the computer age everywhere but in the productivity statistics. Digital technology skeptics blamed “unproductive” time spent on social media or shopping and argued that earlier transformations, such as the introductions of electricity or the internal combustion engine, had a bigger role in fundamentally altering the nature of work. Techno-optimists disagreed; they argued that new digital technologies needed time to translate into productivity growth, because other complementary changes would need to evolve in parallel. Yet others worried that productivity measures were not adequate in capturing the value of computers. For a while, it seemed that the optimists would be vindicated. In the second half of the 1990s, around the time the World Wide Web emerged, productivity growth in the U.S. doubled, from 1.5% per year in the first half of that decade to 3% in the second. Again, there were disagreements about what was really going on, further muddying the waters as to whether the paradox had been resolved. Some argued that, indeed, the investments in digital technologies were finally paying off, while an alternative view was that managerial and technological

Articles in this issue

Archives of this issue

view archives of MacDirectory Magazine - Visionary Fusion