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Issue link: https://digital.macdirectory.com/i/1496181
Budget Variety, Cost Are Vital for Entertainment Success By Andy Marken Our haphazard entertainment budget is a lot like a movie/series budget – time and money – take your pick. We blew them both late last year. First on great films that closed out the second half of 2022 – Top Gun: Maverick, Black Panther: Wakanda Forever, , Devotion, and a couple of others blew the money budget. Then streaming folks, the stuff appearing on our streaming services (Netflix, Disney+, Amazon Prime, Apple TV+, Paramount +) sucked up our time budget. Sure, the theater guys (AMC’s Aron with 11K screens, Cineworld’s Greidinger with 9,500 screens, IMAX Rich Gelfond with 1,500 screens, and the folks who manage the rest of the 208K screens around the world) were delighted with the overabundance of really great stuff that appealed to folks of all ages. If we were them, we probably would have been too. With artificially greased popcorn, sugar drinks and candy, our family of four was easily dropping north of $120 from our entertainment financial budget every time we put our seats in their seats. It also impacted our time budget. Going/coming to/from the theater takes about an hour each way plus an average of 2.5 hrs. seated in a big black surround