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Issue link: https://digital.macdirectory.com/i/1496181
sound room with a hundred (+/-) folks we didn’t know and never get together with again means we’ve invested nearly five hours to watch one show. BAM! that’s it. Don’t like it? Tough schoodle (don’t Google it, we made the word up)! If we were real conservative (cheap) and patient, we’d wait until those theater packers are released by our streaming services. To shave our entertainment budget, we converted all of our streaming services to ad-supported (O.K., not Apple TV but they’re the source of music for our daughter and one of our son’s choices for games … a helluva’ deal). We reduced our financial home entertainment budget to about $50 + a month. Aron, Greidinger and the rest of the theater owners all bragged that even the streamers born out of technology (Netflix, Amazon, Apple) realized the importance of the fact that a real movie had to be shown first in a movie house. Who’s schooling who? Award people also cling to the aging idea that a good/great film needs to be seen in movie house first. So, the streamers give the project a 5–10-day theatrical run and then it will be “considered” for an award next year. But what they really wanted were the reviewer quotes and vast amount of social media noise of teens/tweens telling others. … you gotta see this! Yeah, that’s right, the few bucks they make from letting movie houses show them first is nice but having folks tell folks to sign up and watch their stuff is priceless. That’s why Amazon has committed $1B this year to make 12-15 movies that will first appear in cinemas and then on Prime.