MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1488864
co-CEO, could rightfully claim that his only competition was sleep and TikTok. O.K., he added TikTok and told folks that pirates and credential sharing was a part of their marketing budget (yeah, he didn’t really believe that either but…). Pivotal Research noted that around 80 percent of U.S. internet households have access to Netflix (including credential sharing and piracy). It’s estimated that about 40 percent of total TV households use three or more streaming services, and that the audience is predominantly in the 18-34 age group. In contrast, most of the viewers aged 55 and over still spend their viewing time enjoying broadcast TV. Most of the early adopters are already onboard. Capturing the early/late majority will take time, content and money. At the same time, competition became stronger for Netflix (as well as the other early services – Hulu, Amazon Prime) with Disney, Apple, Peacock, Paramount+ and WBD’s HBO focusing on the same rapidly maturing market. Slow growth will continue in the US, but it will have a lot of churn with it – adding/dropping services. Churn doesn’t mean the subscriber is lost as a customer. In fact, according to Ofcom, 73 percent of subscribers who cancelled early this year resubscribed because of new content interest. Overall, US subscription revenue rose slightly this year, but it is obvious that the days of mindboggling growth are behind us in the Americas. When it comes to international (subscriptions and production), Netflix is well ahead of its rivals. Available in more than 190 countries, Netflix has more than 220.7M global subscribers, more than 147.3M are international subscribers with APAC and LatAm is beginning to show strong growth potential. Other international leaders include Amazon Prime (available in 200 countries). Disney + is available in more than 100 countries as is Apple TV+. Nearly a fifth of homes in the UK (5.2 million) subscribe to all three