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Issue link: https://digital.macdirectory.com/i/1488864
valuable opportunity to reach real prospects. The industry now has data that’s even more valuable to advertisers and in the long run (if properly used), will be more valuable to viewers. Back when digital content was in its infancy, Erwin Ephron, an influential media consultant, said streaming could provide fresh opportunities for ad folks - agencies, brand managers, media managers, in-house programmatic team, insights analysts, account managers and more. Imagine viewing ads on products/services you were actually interested in, seeing them when you’re possibly interested in the topic and actually learning something rather than being bombarded with sales messages on things you have no interest in! Streaming could be the stimulus to make that shift if advertisers use the data properly and work a little harder. The new AVOD and FAST (free ad-supported TV) and capturing more information about the audience will help make the messages more effective by stressing viewer impression value versus audience reach or CPM (cost per thousand). After all, these messages are being delivered directly to each viewer based on their interests. Slow Down Up until about 2019, Netflix had the content streaming market pretty much to itself and Reed Hastings, Netflix