Choices
Options Can Stimulate Viewer, Profit Growth
By Andy Marken
We really don’t get why snooty folks are so adamant that they would never consider signing up for a streaming service that included ads.
First off, you/we grew up with legacy TV that was born with ads and an industry was built around them.
Go to the movies and what do you get? Subtle ads. You think it was coincidence that Bond drove an Aston Martin or Vin Diesel in Fast and Furious drove a Dodge or Lily Tomlin/Jane Fonda in Morvin’ On and Sly Stallone in Samaritan had Cheerios?
The industry likes to sex it up by calling it product placement; but hey, they’re still ads!
We know, it’s different because you don’t get a chance to go to the bathroom or kitchen, but they’re commercials.
So now, streamers have recognized this need to broaden their audiences and are going to give you a choice:
- Watch a show/movie from beginning to end with only product placement
- Pay a lower cost and have a choice – stay during the ads or dash to the refrigerator and get back before the film/show continues
