We can only hope that streamers stick with their current limits of 2–4-minute ad pods before/after the film/show instead of giving in to the gripes of financial analysts that say they need to increase their revenues, which is make more money and…
It’s true, Hulu squeezes in 12-13 minutes per hour, but it was introduced in 2007 before day/time TV began losing viewers by the ton (except in developing countries). It was looking to make up contract shrink with commercials which hasn’t really turned out well.
The only thing you can say for Hulu is that they still had fewer commercials than day/time TV.
Maybe when Disney owns 100 percent of Hulu by paying Comcast more than it wants to for their 30 percent and making it a permanent part of the Disney + bundle, you’ll get more entertainment, fewer ads.
It probably won’t happen if it’s any indication on the way Disney has been jacking up the prices in the rest of the Magic Kingdom; but hey, you can dream.
The real difference between appointment TV and AVOD/FAST (free ad-supported TV) is that now any screen, anytime, anyplace is a more
