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Issue link: https://digital.macdirectory.com/i/1488864
of the most popular platforms – Netflix, Amazon Prime Video and Disney+. WBD’s HBO Max, Paramount and Peacock continue to focus much of their efforts on establishing themselves in the Americas. Despite fierce competition from firms like Amazon Prime and Disney+ since the beginning of 2021, Netflix has commissioned more non-US original content than Amazon Prime, WBD, Disney+, Paramount and Peacock combined. Last quarter, Netflix ordered 97 new original first-run TV series or movies from outside the US, compared to 63 US commissions over the same period, outpacing domestic orders for seven straight quarters. Doubling down on international production could be the move that allows Netflix to grow its global audience base and distinguish itself from its studio-backed competitors. Despite fierce competition from organizations like Disney+ and Amazon Prime as well as the confusing efforts by WBD, Netflix is the only streamer to have a breakout non-English-language series of hits (Money Heist, Squid Game). The SVOD market is expected to reach $151.49B by 2028--a compound annual growth rate (CAGR) of 8.2 per cent. Allan McLennan, Chief Exec/Global Head of M&E Industry Strategy, PADEM Media Group, commented, “In spite of the growth, two-thirds of