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Issue link: https://digital.macdirectory.com/i/1488864
the adults in the Americas and around the globe have said they will consider cutting back on subscriptions because of their concern on inflation and price increases,” He noted that it was logical after their second price increase in less than two years ($16 standard plan) and the decline in SVOD subscribes, Netflix would rethink their no-ad position and announce their ad-supported program at $7 in the US, £5 in Britain, $6 Canadian in Canada and similar price adjustments in other countries. At almost the same time, Disney wanted to soften the blow of Disney + and Hulu price increases by launching their own $8 ad-supported tier. The move by Netflix and Disney offers the consumer a viewing option that is more than competitive with the other major US streaming content providers. “Netflix and Disney understand the video entertainment consumer very well,” said McLennan. “The sweet spot is to offer five minutes (or less) before or after the content per hour and reduce their subscription cost by at least half to satisfy the viewer, the advertiser and the companies’ CFOs. “The big question for all of the streamers will be how many existing subscribers will transition to the lower-priced plans and how many will stay with the SVOD pricing,” he added. “We believe the shift will be less than many financial analysts predict, and the more economic ad-supported programs will not only materially reduce churn, it will attract subscribers from other