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Issue link: https://digital.macdirectory.com/i/1476669
We are specialists in customization, especially for retailers in Europe who like something special on their products. We have a number of basic configurations used to create a custom design for our customers. KeyShot allows us to customize the product for the customer and shift fast. The customer knows what they are getting much sooner and we can show, in detail, how the product will look. As a result, we save money on prototypes. KeyShot is also very nice for online marketing visuals as well as trade fairs we attend. What are some projects you have/the company has used KeyShot on? Tipico, a provider of sports betting and casino games, is one of our customers. They expect added-value design and a distinctive product with a prominent form. KeyShot allows us to be more efficient in this area and capture it with the rendering of LED lighting for the products. We are also involved in a new self-checkout system for the market in Germany. For this, we have frequently used KeyShot to highlight the new features that differentiate it from products in other countries. Overall, how has KeyShot helped save time, money and/or improve quality? KeyShot has helped with the quality of communication, allowing us to show a more realistic version of the product. Previous software packages would create the wrong expectations. KeyShot contributes to a more realistic appearance that meets expectations. And since the team uses the same workflow with the same materials, we are able to work and make adjustments quickly. What advice would you give to others interested in doing what you do? Take advantage of KeyShot’s seamless integration with 3D software to generate product visuals quickly and easily. The ability to use KeyShot for GPU rendering allows you to generate renderings even faster, which not only improves the visualization process but also makes it easier to render animations. Materialization, composition, and lighting are childishly easy to use. At the same time, KeyShot has the advanced features to create unlimited possibilities.