MacDirectory Magazine

Jordi Cerdà

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Located in Raalte, Netherlands, with origins as a metal manufacturing company, Pan Oston controls the entire manufacturing process from sheet metal and assembly to completed products. The majority of the specialists work from the head office in Raalte. In addition, there is a service team that is on the road and takes care of service and installations. From design to field services, Pan Oston has it all. Especially when it comes to design and engineering, Pan Oston distinguishes itself from the competition. The relatively large departments give the company and its customers a high degree of flexibility when it comes to custom-made solutions. This is where we find Corné and where KeyShot comes in. What sparked your interest in Product Design and Engineering? I went to school to become an industrial product designer and have now worked at Pan Oston for 17 years. I am a technician who loves thinking of new solutions to design. Trained in SolidWorks, creating products in 3D is a massively efficient way to develop products. My interest comes from the desire to create new things. In the end, we are shapers and creators. We want to show products like they are meant to be shown. With a sketch on paper, you can present the concept. With a CAD drawing, you can present the function and give context to the product. But when you really want to reveal the final design, with the designer’s intent, you model it in 3D and render it in KeyShot. I noticed people often already used KeyShot because they see the advantages, such as the speed of visualizing, which becomes faster as your speed improves. For us to be really photorealistic, KeyShot is the best tool. Over the past year, we started using the same workflow with the same materials and have started working better together ever since. Where in the process is KeyShot used? We work as an innovation and design department of seven people that are continuously innovating and renewing designs in the area of IT and product development. Once we have our product proposal ready, it is refined by our engineering department with SolidWorks. The basic model is further refined into something that can be produced. From that moment it has gone through the entire organization. Then prototypes are made for the concept to be presented.

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