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Issue link: https://digital.macdirectory.com/i/1476669
Even with working hard to be knowledgeable about so much, there’s the artistic approach and application of knowledge that only the artist can work out through the materials, the software in this case, and bring out of a digital canvas something that captures the viewers imagination. Approaching a project with full attention given to the client helps him start the process in a more efficient way, moving directly to coming up with ideas. "I consider myself a constant observer and a good listener, so after receiving the guidelines, I usually get the idea of the images that the client is looking for. This allows me to spend more time in the creative process instead of wasting time presenting ideas that would not be accepted. I always use ZBrush to sketch and produce the models, all kind of 3D models. It works perfectly in organic and hard surfaces. I only use Cinema 4D or Maya when I need to model with concrete measurements or a more accurate UV control." Where does Jordi use KeyShot? Throughout the process, from initial light to completing the production renders and when it comes to doing what it takes to be a successful artist in a competitive industry, he provides advice that anyone at any age can use to stay motivated. "I use KeyShot when I need to see how the shape reacts with all the light and shadow in real-time. And, once the 3D model is completed, I use KeyShot to obtain the final image as well. KeyShot is a very versatile software with exceptional quality and speed. The workflow between KeyShot and ZBrush is unique. Wake up early in the morning, work hard 8-10 hours a day, but do not obsess. Spend your spare time far away from your computer; keep fit because you spend too many hours sitting on a chair. And the most important: never lose curiosity, stay hungry."