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Issue link: https://digital.macdirectory.com/i/1476669
Those that followed the subscription route with Netflix had the same type of contract (no contract). Some – Pluto, Tubi, IMDb TV (now Amazon Freevee), Xumo and Vudu took the modified pay TV route – no monthly fee but you pay by looking at ads. We didn’t include Amazon and Apple in the SVOD list because they’re following a different approach similar to mobile services. Amazon bundled its Prime Video with its e-commerce services and gave customers access to games, reading material, MGM/new content, stuff. Apple entered the market and Hollywood laughed. The company focused on the 1B + Mac, iPad, iPhone devoted users with good content, games, health/exercise monitoring, reading material, security/privacy and other stuff in their beautiful, protected, profitable walled garden. No one talked much about churn because the market was going to be huge – 85 percent of US households had at least one SVOD service and there will be 1.7B subscribers around the globe by 2027, according to Digital TV Research. Then Netflix sneezed and suddenly industry/Wall Street analysts said the SVOD industry was sick … very, very sick. Churn in the UK, Germany, Brazil, Japan is close to 30 percent.