Budget Cap – Every streaming service is positive that their content is more valuable – and more desirable – than the next guy’s/gal’s but people are rapidly finding their home entertainment services are quickly costing them as much as what they left behind when they cut the TV cord. The challenge is to make hard decisions to drop services or, better yet, shift to lower-cost ad-supported services.
Source - Morning Consult
Budget Decisions – As anytime, any screen streaming becomes more commonplace, people are evaluating the services they have and consider on the volume of new content that is available that interests them as well as how much ad-free viewing is really worth. People are increasingly coming to realize that watching a few ads isn’t all that bad.
Source - Digital Media Trends
