MacDirectory Magazine

Stijn Grooten

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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In addition to that, I’m also a concept artist/designer. I do a lot of sketching, 3D modeling, and digital painting in my daily work to showcase ideas for immersive experiences, but I also love doing personal concept artwork as much as possible. This keeps me practicing and pushing my skillsets, but also makes me enjoy doing things for fun. I simply love creating spaceships, futuristic concept vehicles, and sci-fi environments in my free time. What was the turning point in your career? or highlights or your career? I think I had two turning points in my career. The first one was when I decided to pivot my career in the automotive industry and pursue working with design in a more holistic way. I think this made me develop a different set of skills that aren’t essentially related to sketching or 3D modeling, but more related to strategy, business, and user experience. The other turning point happened when I started working with Magic Leap in 2018 and really got involved in the spatial computing world. They are one of the leading companies in building this mixed reality technology, and I met an amazing team who was working there who came from companies like Lucasfilm, NASA, Blizzard, Weta, Apple, Google, and many others. The work I’ve done to help them envision future experiences and use cases with this new emerging tech has opened my eyes to the many opportunities we have with this new medium, which made me later decide that I wanted to be focused on exploring these immersive technologies. I realized that this was a perfect way to combine my experience in both physical and digital product design, and it also made me start practicing and using concept art as a way to envision and communicate ideas for these future experiences. After that, I was able to work on many other XR projects for companies in the entertainment, gaming, health, and tech sectors. What is unique about your approach to a project/design? It depends if it’s a client project or just a personal one. For client projects, I think what’s unique is the collaboration with a multidisciplinary team from the beginning of the process. Most of the projects we do involve complex challenges, so having people from different expertise working together is really key. Also, I always love to prototype fast our ideas and solutions, whether it’s through sketching, 3D modeling, digital paintings, storyboarding, creating wireframes and UI screens in Figma, etc. Iterating quickly with the team, client, and other stakeholders makes sure we get feedback early in the process and move in the right direction. For personal projects, I think it’s just the creative freedom I like to give myself to explore whatever comes to my mind. With client projects, we always have constraints, business strategies, and many stakeholders to align. Personal ones, to me, are more an internal process, where I just think about what I want to practice and improve in my skillset and what I’m going to have fun doing. I always try to keep saving lots of inspiration and sketching in my notebook ideas at any time, so when I have

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