MacDirectory Magazine

Stijn Grooten

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1436922

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I started my career more focused on industrial design, specifically in the automotive industry. Designing cars was one of my passions since I was a kid, and I was fortunate to work at Volkswagen’s Design Studio as an intern. It was an amazing experience, and I worked with amazing professionals and learn a lot during this period. It was like living a child’s dream. However, due to my multidisciplinary background, I was also curious to explore other areas and work in a more open design process. That’s why after that I went to work at Questtono Manyone, a global design consultancy, where I could really apply the human-centered design process at its core to many different types of challenges. During this time, I’ve worked on several projects for companies like WarnerMedia, Magic Leap, Niantic, LG, Samsung, Ford, Panasonic, and also helped early-stage startups to bring their products to the market. I was able to wear many hats over these years working with industrial design, UX, service design, concept art, research, strategy, and technology, where I helped design several physical and digital products, services, and experiences. After a couple of years, I became Head of Experience Design in the Sao Paulo office, where I helped build a team and led several design projects for physical and digital products and experiences. And more recently, I transitioned to becoming Head of Design focused on XR (AR/VR & Mixed Reality) in our New York office. In this role, I’m leading projects that are helping some of the major tech companies in this field to explore, envision, and communicate how immersive technologies will transform the way people interact and live digital experiences. “I started my career more focused on industrial design, specifically in the automotive industry.“

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