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Issue link: https://digital.macdirectory.com/i/1436922
anyone anywhere and blinding fast access to their content. We are already well on the path to hyperconnectivity as 5G, satellite constellations, stratospheric balloons and fiber infrastructure converge for business, the home and individuals. And what will speed the arrival of 5G? Consumers have consistently ranked video streaming first followed by video calling, social media, mobile gaming, VR and AR. With the promise of faster video streaming, people are quickly updating their phones this year and by next year, analysts project that video usage will be 70 percent of mobile network traffic and will drive the demand for sports/live event viewing as well as 4K UHD content. Morning Consult recently reported: • 45 percent of people globally watch an hour or more of online video content daily • 50 percent of people 18-34 drop current asks to watch new YouTube video • 50 percent of people watch videos, product demos before a purchase • 40 percent of millennials trust YouTube for high-quality video • 50 percent of YouTube content consumed is done via mobile devices • 90 percent of Twitter video views are done on mobile The key is for reality to keep pace with the promise of next-generation technology--especially in the U.S. where Wi-Fi is currently 59.8Mbps, faster than in many countries and 5G averages only 52.3Mbps. In addition, many parts of the country are still saddled with sluggish cellular speeds--well below the 5G standard’s capabilities. The challenge will be for service providers to invest more aggressively in infrastructure than in marketing. Those that don’t will understand the Maverick words of the Rear Admiral when he said, “The end is inevitable, Maverick. Your kind is headed for extinction.” 5G will fly high, fast and will change the way we live, work, learn and play and especially how we produce and consume video content. Now all providers need to do is successfully land it on their carrier.