MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1436922
50M+) and the biggest/best advertising expenditure – check to best football ads for yourself - https://tinyurl.com/fcnejs. Works of art! This was to be a quiet year for sports but with the attempted reset of the Olympics, the UEFA European Football Championship and the 43rd Ryder Cup plus other titanic international events, it became a packed year of live and broadcast events. Sports of almost any kind have always been big business. eSports, MLS, MLB, NASCAR, NBA, NFL, NHL, WFTDA, WNBA, golf, billiards, everything that’s inside and outside of the Olympics has its heroes and followers. A contest of any size draws a crowd, even extreme underwater ironing (Google it). Sports is a big – profitable – business. Keeping fans in touch and involved with the sports, teams and players is a bigger, more profitable, business -- game coverage, round-the-clock channels, radio broadcasts, podcasts and, coming out of the shadows … gambling. Riding on the back of both is an even bigger business – sponsorships/advertising to reach the fanatic, love it, casual and ‘yeah, okay’ fans. The video content arena has shifted rapidly and dramatically as folks cut their overweight/expensive TV cable cord for anywhere, anytime, any screen streaming. Sports is one of the few content genres that folks feel can only be consumed live. Distribution Shift Sports takes up a majority of today’s broadcast and streaming media consumption. It is one of the few genres where quality of viewing the event is not just important, it’s critical. According to a recent Deloitte report, overall broadcast/OTT satisfaction was only 39 percent, which means there is plenty of room for improvement with technical advances. More than 75 percent of all fans prefer cable and satellite TV for viewing. With Millennials, streaming options are edging up with only 61 percent still preferring cable/satellite viewing and screen convenience becoming increasingly important. Fans want to watch their sports on their mobile devices--both at home and away. As 5G connectivity and improved screen quality improve, fans – especially the younger generation – will increase their use of mobile devices to follow their sports, teams and players. More than 20 percent of Millennials use their tablets/phones today and all fans report the devices will enhance their sports viewing going forward. Fans are also looking for more advanced technology features/capabilities including basics such as fast-forward, pause and rewind and are very interested in customized