MacDirectory Magazine

Rachel Gray

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 43 of 139

The Other Half The Pandemic Accelerated the Focus of Serving the Viewer By Andy Marken Tenet painfully clawed itself to maybe $80M in ticket sales in the US and perhaps $400M globally while most major projects were slid into next year or worse, slipped into various D2C options. Studios and all but the most ardent theater goers said, “You know that I love you … I just don’t like you very much right now.” And getting liked is getting even more difficult for cinemas. Five years ago, box office revenue was three times SVOD revenue. VOD surpassed ticket sales last year and cinema revenues are projected to plunge 66 percent this year. Ampere forecasts VOD will be more than twice the size by 2024. OTT has surged an estimated 26 percent this year and is projected to double by 2024 ($46.6Bin 2019 to $86.8B in 2024). Even by 2024, Strategy Analytics projects that cinema revenues will be below the 2019 level but we’re not real sure about that if China’s return to seats in seats is any indication. So, will movie houses slowly, painfully disappear in towns and cities around the globe? No! Professional theaters (plays, musicals, opera) are temporarily closed until people can safely get together in the communal environments to share the beauty and excitement of live appearances. Harlem’s famed Apollo Theater, which has hosted some of finest new and established acts from around the globe, will eventually reopen. People will again be entertained as much as folks were in 1913 when the

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