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Issue link: https://digital.macdirectory.com/i/1359241
little reticent but will return. Folks who seldom or never bought expensive popcorn are going to follow their new normal viewing habits and be very glad – and willing – to catch the new hot films early (PVOD) or wait until it’s available on their existing SVOD or AVOD service. Some industry observers have expressed the doom of big-budget spectacles like Tenet, Wonder Woman 1984, Fast and Furious 9, M:I 8/9, Matrix 4, Avatar, Top Gun: Maverick and other mindboggling series and franchises will disappear because audiences won’t flock to movie theaters to see the latest and greatest in the franchise but be perfectly watching it at their convenience. BS! In fact, there might be more and greater variety. Sure; DC Marvel and others will base their script, director and actor selection less on what they brought in last time but more in the data behind the numbers. You know, follow the lead of Netflix ad Amazon Prime and increasingly, Apple and Disney to determine more precisely what content is going to capture the interest, eyeballs and billfold of people and in which countries of the world will the project draw people into theaters and to their service. Sure, that means fewer people who understand marketing and distribution and more people who understand how to capture, analyze and interpret data. It also means a new talent of how to translate that data into a script and visual story that folks not only want to see but … gotta see! Yeah, that’s right. Suddenly the control of what, how and when people want to watch a project is put firmly into the hands of the audience. But that doesn’t spell the end of the film/series/TV show industry. Instead, we believe it will breath new life and vitality into the content creation industry because script writers, directors, producers, shooters, editors, FX, audio and the rest of the team will be building new, better visual stories people will actually want to see. And sure, ticket/subscription numbers are what keep Hastings, Bezos, Sarandos, Chapek, Stankey, Kilar and other industry CEOs and their shareholders happy; but for the rest of the people in the industry, it’s about feeding the viewer’s interest, imagination and mental appetite … at least for an hour or two. The change was uncomfortable for everyone in the industry. But it’s new, different, exciting and we believe/hope it’s more open to change at every level. Tomorrow’s video storytelling industry will be more open to change and differences. We know and have seen what no longer works, and those who temporarily run the organizations have seen what happens when they are too myopic. The smart ones will be open like Charlie Blanchard in Fun with Dick and Jane, when he said, “You can tell me anything.” Especially when you have the data to back you up and a clean, fresh calendar.