MacDirectory Magazine

Stephen Hanson

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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known as the person who saved that experience. “It’s not that Warner doesn’t have options in today’s new environment,” Goodman comments, “They could do Premium VOD as Universal did for Trolls World Tour and recover most – if not all – of their $200M or take it direct to HBO Max and view it as an invest in expanding their subscriber base but there’s also the long term investment/payback in the industry which everyone needs at this time.” “Theaters and studios can use a glimmer of hope, “normalcy”, he emphasized. “Tenet has provided a shot of optimism, encouraging other projects to announce release dates to get people excited about going back to the cinemas.” When we asked him about the resurgence of drive-in theaters, he said that is probably one of the few positive things to come out of this pandemic. “Films are doing quite well at drive-ins and we’ve seen the number double across Europe and the US. It has become a great, safe night out for the family.” He noted though that China’s mass box office began to slowly open at the end of July. Cinema’s in “low-risk” area reopened soonest but audiences had to wear masks, have temperature checks, and eating drinking in the theater is prohibited. “The Chinese tend to be a more compliant people, so opening there first can show that it will work even though cinemas will operate at 30 percent capacity,” Goodman said. “The slow commitment has buoyed the hopes of the studio/theatrical industries because initial ticket sales surpassed 2.8M yuan (400,000) the first day tickets went on sale.” “The Chinese market is huge for film production and distribution,” he added, “second only to the US.”

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