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The tough part for industry players to remember is that delivering content directly to a person's screen doesn't make them a target but a partner in their new M&E ecosystem. "All major streamers saw their subscription numbers increase during the lockdown," Goodman noted. According to Morning Consult, nearly half of consumers (49 percent) say they are streaming more since the outbreak with 21 percent of adults subscribing to new services. The subscribers predominantly flocked to a few streaming providers -- Netflix, Disney+, Hulu and Amazon Prime Video accounted for about a quarter of the new subscriptions. "Netflix has dominated the streaming landscape for years," Goldman commented, "and they continue to be the target everyone is aiming at having added a record 15.8M new subscribers just in Q1 with a global total of 183M subscribers. Co-CEOs Reid Hastings and Ted Sarandos emphasized that home entertainment services such as Netflix were temporarily higher because of the lockdown but that the company has a strong inventory of new content scheduled through next year to ensure they remain number one globally. One of the major advantages Netflix has is a wide and deep treasure trove of viewing data that enables them to ensure they always have a healthy balance of genre topics to meet existing and prospective subscriber tastes. People are attracted to streaming services by social media, but the personal recommendations of friends and family convince people to subscribe to specific SVODs and their entertainment offerings. With 78 percent of Disney+'s new subscribers and 75 percent or more of Hulu's and amazon Prime Video's, they continue to keep a sharp eye on the folks planning to expand their entertainment options in their rearview mirror. At the same time, Disney+ is expanding at a breakneck speed with a growing base of viewers in the Americas as well as successfully debuting in a number of European countries and India. In India Hotstar, Disney+'s premium online service, drew eight million subscribers in the first week, placing increased pressure on Netflix in a country that is important to both firms since it is the third largest entertainment market in the world behind the Us and China respectively. Strategicanalytics' Goodman