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Issue link: https://digital.macdirectory.com/i/1299064
No ifs, no ands, no buts … though this year, it's "a little tough." For folks like Universal's, Trolls, a PVOD take of $100M isn't a big thing but they broke (at least cracked) one of Hollywood's greatest taboos. Who knows, it could turn out to be a good disaster for the entire industry. "Suddenly there are no rules," Michael Goodman, strategy analytics' director of TV & Media strategies, said. "We're in a new Wild West with cinemas shuttered by months of pandemic, a world of entertainment hungry/bored people and a constantly shifting schedule of major and minor theater (audience)-ready films." The realignment of the theatrical/home release dates has been one which Netflix has long insisted needs to change and the pandemic disruption could help all parties realign their positions/goals. The unplanned shift could be an opportunity for content creators/distributors, cinema chains and VOD services to take a closer look at the best way to get in touch and stay in touch with customers.