MacDirectory Magazine

Stephen Hanson

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1299064

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far, much to the delight of naysayers. But this is not as big a failure as it might seem. First note that the Mac user base itself is not nearly as big (110 million +/-10%). iPad could be 4x bigger in user base. The Windows base is larger at 1.2 to 1.4 billion but that resists frontal assault as it is deeply entrenched around enterprise work f lows. It's also bereft of profit. What iPad did do is create its own demand. It sits comfortably aside other plat forms not in place of them. Most iPad users also have an iPhone and a PC or a Mac. I happen to have all those and more than one iPad. The iPad did something grander than kick the PC of f its perch. It sat next to it and found life quite comfortable.

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