MacDirectory Magazine

Stephen Hanson

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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booked as direct revenues, the rest will create resilience in the user base. The power of an ecosystem isn't what Apple is able to skim from it but rather that millions of other people will want to encourage and preserve its existence as their livelihoods, hopes and aspirations will depend on it. This goes beyond loyalty of end users (which is extraordinary) as it's a loyalty of those who co- invest in it. All participants in an ecosystem become partners in its preservation. Apple is not the only technological ecosystem out there, but I'm willing to bet that it's the most vibrant in terms of creative effort, economic value and growth. This ecosystem is a thunderous declaration of value which is largely unheard by investors or analysts. While looking at the potential for growing the direct revenue with "+" Apple services, the indirect, qualitative added value of services which never hit Apple's income statement are ignored. Like the ignored value of a satisfied customer, how much is the value of an economic co-dependency? Although it's inappropriate to compare a company's market capitalization (which is a measure of asset value) with GDP (which is a measure of economic activity) an "economy" like the value of all transactions in an ecosystem is comparable with GDP.

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