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the precisions of yarns across the surface, as well as the colors of each thread. With an accurate model of these features, we can initiate predictive rendering and fine-tune designs.” Streamlining the usability of the software in a way that allows for easy-access and simplicity is a vital component in the push for accurate material rendering. Designers and soft product goods manufacturers need the instant realization of product ideas. KeyShot puts ease-of-use first, removing the need for any complex technical understanding; designers will approach creation in a familiar fashion to before, producing realistic results that match-up perfectly to their intended design. Through KeyShot, designers will be able to identify material patterns from real-world assets, matching the weaves from a series of pre-set configurations. The ability to create digital fabric is unlike anything seen before and has the potential to fundamentally change the way fabric designers create, removing the need to produce physical versions of each concept. With KeyShot readily equipped with advanced 3D rendering, the customized cloth can be situated in different virtual environments, depicting the correct lighting and shading textures. This will have huge implications for the fashion and furniture design industries, saving costs whilst dramatically increasing production speed. “When we show people this technology, we hope designers will quickly realize the huge potential to bring a new level of realism to their design capabilities.” - Henrik. For designers of the future, KeyShot RealCloth is set to become the industry standard. For more information visit https://www.keyshot.com/ 1 Sadeghi, I., Bisker, O., de Deken, J. and Jensen, H. (2013). A practical microcylinder appearance model for cloth rendering. ACM Transactions on Graphics, 32(2), pp.1-12.