MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1277879
He cited a recent Synamedia report that found loyal stalwarts (26 percent of respondents) live football-focused lives using pay TV. While almost all of the respondents felt it was wrong to watch pirate sports content, more than 35 percent do it at least weekly, more than 50 percent at least once a month. In addition to "educating" sports fans and general entertainment viewers, McLennan suggested that a better solution to "one price fits all" approaches would be for for content owners and streaming services to offer viewing packages that have varied ranges of sports/ entertainment options as well as multiscreen and multiviewer options. "People have become accustomed to visiting websites and streaming their entertainment regardless of its origin," McLennan emphasized. "If they;re already paying for three or four established streaming services, adding the cost of another service for a few shows would be challenging-- especially when a more user- friendly pirate site can meet their occasional needs," he added. Producers, ac tors and the filmmaking crews agree with Argo's Lester Siegel who said, "If I'm doing a fake movie, it's gonna be a fake hit." However, today's streaming services have to take the long-term view… what appeals to consumers.