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The solution frequent travelers of ten use is a VPN ( Virtual Private Net work) which allows you to connect your system to your home net work (and yes, it's more secure if you also decide to do a little work). It's a "good" solution if you're spending an extended period in another country. And if you do a little planning, you can download your favorites and view those titles wherever you would like. Okay, it doesn't work in certain countries such as China but then, they have a different description of privacy and security so … tread lightly. Of course, the jigsaw puzzle of when, where and how the volumes of fantastic IP-based content will be available has also increased piracy--dramatically. Hastings' biggest competition wasn't sleep, it was mooching – loaning, borrowing, using someone's paid access to watch a show…at the expense of the main subscriber. McLennan estimates that Net f lix loses as much as $192 million ever y month due to password sharing. In addition, the shift to digital and Internet production/ distribution have negatively impacted the entire M&E ecosystem. While DRM (digital rights management) has proven to be modestly successful, it is still ineffective in stopping piracy that is surging…everywhere. "In 2018 and 2019 there were signs that piracy was slowing in many parts of EMEA and APAC," McLennan noted. "But with people confined during the pandemic, piracy surged over 40 percent. That viewing habit shift could become a new behavior and certainly runs the risk of becoming more accepted around the globe." "The more services overlook password sharing, the more people think it's O.K. to download or stream a show now and the more it will become an acceptable viewing option," McLennan said. "Very few people think of it as actually stealing and the industry has done almost nothing to bring this to their attention through education," he noted. Obviously, streaming services can't address the issue as the RIAA did years ago and sue people because we all know how that turned out. The industry got a very blackeye. However, 'friendly' reminders or thoughtful discussion will certainly help minimize the problem because it's not going away. Being in TorrentFreak's top ten list doesn't prove how popular you are but rather how much you lost: • 130.5B viewings worth of US- produced TV episodes were pirated. • TV shows remain the most- popular content among pirates with more than 110B visits to pirate sites last year. • Illegal downloading of copyrighted materials consumes 24 percent of global bandwidth. • Annual global movie industry revenue losses are about $97B. • The proportion of global Internet users who are borrowing account credentials has increased from 8 per cent in Q1 2019 to 11 per cent in Q1 2020. • Ampere estimates that there are 70 million households borrowing one or more OTT accounts across 22 markets worldwide. • The trend is highest in India, followed by the Netherlands and France. The lowest is in Japan • Account borrowing is growing fastest in the UK, China and Indonesia. "A great proportion of pirating is sports related – soccer, rugby, basketball, baseball, football – because sports are seasonal," said McLennan. "Since people don't feel they watch enough to justify a subscription, borrowing credentials and pirating are perceived to be 'reasonable' solutions."

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