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Issue link: https://digital.macdirectory.com/i/1277879
Most Likely AVOD Will Become Consumers' Everyday Viewing Choice By Andy Marken I couldn't believe my ears … my wife said I was right! She's been okay with our switching from Pay TV to streaming. Doesn't miss the 20 minutes of monotonous, repeat ads we had to "pay" in order to watch a TV show or movie. We not only saved serious money but quickly discovered we weren't tied to the networks' schedules. She thought we were absolutely brilliant when she heard the NBA season was finally going to be underway down at Disney World's ESPN center and the games would be streamed on ESPN (par t of our Disney bundle). After months of the parks being closed, having the NBA "season" on a Disney property sent a very positive message. And, it was better than going to a movie at a place that's owned by folks on the brink of bankruptcy. CEO Bob Chapek also used the announcement to show the mouse house was on the road to recovery. He said that even operating at 50 percent capacity, Disney's parks will cover their variable costs and a portion of the fixed costs plus, things will get better. Kids (and parents) are anxious to get back. Having the games there will just give folks the confidence to come back sooner rather than later. My wife wasn't completely happy though because the Warriors weren't playing. But, even before the shutdown, the