MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1277879
cost) or were excluded and the studio/producer/production company moved forward and held their collective breath. If producers or actors wanted a stunt added such as Tom Cruise scaling the Burj Khalifa the tallest building in the world himself in Mission: Impossible – Ghost Protocol, the insurance company could accept the risk or … be replaced. The insurance company was fired, someone else underwrote the $500M policy and yes, they probably changed their pants when the shoot was completed. But as film and TV production slowly begins to emerge, insurance against an unknown/ unseen illness/pandemic-related shutdown will be difficult to assess, calculate and monetize. No one saw or even imagined in their worst-case scenario that something like COVID-protection would be, will be needed. If pandemic-insurance coverage can be found/ writ ten, it won't be cheap! As an alternative, studios, producers and production companies will emerge from hibernation and choose a single "manageable" location with everyone, everything confined in the same ecosystem for the duration of the production. "Since we don't have a viable/ proven vaccine, everyone understands there is a certain degree of risk involved and it's everyone's job to manage that risk as much as possible," said Semmel. It will be the studio's, production company's onus to provide and maintain a safe project workspace – taking temperatures, sending folks home with symptoms, providing masks/gloves for crew behind the scenes and constant cleaning/sanitization. Beyond that, everyone involved will have to sign a rider – similar to present behavior code riders. A draft rider we recently saw was simply stated (which means it probably won't survive the lawyers) -- "You acknowledge you are going into a high-density area, and while we will do our best effort to protect you, nothing is failsafe and if you contract COVID-19, we are not liable." Folks don't have to sign it of course, but the person behind them probably will. Requirements/insurance will be tailored to meet the individual country's guidelines; and remember, these items have to be considered even before there's a budget and bond. It ain't gonna be fun, it ain't gonna be easy. And yes, it will suck a lot of the fun out of creating tomorrow's video story. A deep -thinking indie filmmaker summed it up best for us recently, " It costs what it costs and takes what it takes." As Semmel noted, "We're moving into a different era but there are still a lot of great stories to be written, shot, produced, edited and offered up to a very hungry entertainment audience." "Just as important is the fact that there's a lot of very good content creation people ready, willing, able and anxious to get back to work," he added. "Me included!" As an unknown in The Endless said, "We never anticipate the ways we're gonna isolate ourselves from the ones we care about."