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Issue link: https://digital.macdirectory.com/i/1277879
Right? Right! Tom Ryan, CEO of Pluto TV ( ViacomCBS), agreed recently that ad-supported services have been regarded as the ugly duckling of streaming- - especially in the US. However, with the growing confusion surrounding SVOD services and the mounting cost, we are confident viewership will increase dramatically in the years ahead. As viewers increase, marketing folks will hopefully discover that IP-content enables them to reach consumers in a much more qualifiable and quantifiable manner – better ads, more personalized ads, satisfaction for brands/consumers. It'll be great … great, we tell you! Pluto has more than 200 free channels and thousands of free movies. Similarly, Tubi (Fox) has an equally impressive range of free channels, movies. Most of the AVOD services have a broad range of genre to appeal to people of all ages as well as news, information and entertainment tastes. AVOD services are welcome reliefs from subscription fatigue. The shows/films may not be new by your definition, but we figure if we haven't seen them … they're new! Consumers didn't flee appointment TV for SVOD because of ads but rather because of the overabundance of spray and pay ads that were squeezed into ever y hour of watching news and entertainment aimed at the broadest possible demographic. However, IP-based AVOD services will not only allocate fewer ad blocks, but the ads can be more personalized, delivering a tailored message to a specific rather than a general audience. As ad great Lee Clow (he was