MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1277879
responsible for some of the most memorable stuff for Apple) said, "People's relationship with a brand is becoming a dialog, not a monolog." And that, combined with difficult creative work, is one of the opportunities AVOD provides brands. China's iQiyi (Baidu), Youku (Alibaba), and Tencent Video each have roughly half a billion registered smartphone/ TV viewers. India's Hotstar (Disney) and MX Player put mobile AVOD in the hands of millions of citizens. Asia Pacific AVoD took in about $15B last year with their primary cost being content acquisition. Deloitte projected that ad- supported services should grow rapidly in the US because there is only room for a few "gotta- have" subscription services in family budgets. After that, free or supported streaming services become a welcome viewing alternative. Especially when people can watch what they want, when they want and on the screen they want wrapped around a few meaningful, useful ads. As the M&E industry continues to evolve, remember what Gracie Hart said in Miss Congeniality, "It takes a very secure man to walk like that." Eyeballs count and increasingly, the consumer's eyeballs have the final say as to what will win … or lose.