MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1256627
It goes without saying that tech- driven Netflix, which has used its content/distribution analysis to not only streamline delivery to customers in more than 190 countries but also to determine what/when/how people view their entertainment to guide new projects/productions. Of course, if data drove the video storytelling industry, then everything Netflix and Amazon Prime produced would be a smash hit. Sorry, it isn't that easy! If it were Sunspring (https:// tinyurl.com/jzozjp8) would have walked away with every Emmy and Oscar back in 2016. Instead, people were left scratching their heads saying, "WTF!" Data helps, and even points the creative team in the right direction; but ultimately, the creative minds, talents and decisions of everyone in the production food chain make the important difference. It also helps the professionals visualize their audience as they create today's films or shows more efficiently and effectively. Virtualization and remote production have proven to be significant time and money savers as studios and project owners take advantage of the best talent for specific segments, regardless of where they are located. The new creative tools and techniques being cooperatively developed by Adobe, Avid and others are being used for today's new production standard – round-the-world, round-the-clock workflow. And, while countries such as France, India, Australia, Brazil, etc. have established strict requirements on streaming services as to how much of their content inventory must be local (most frequently, 30 percent);