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Issue link: https://digital.macdirectory.com/i/1256627
New Normal We're Proving Virtual Postproduction Really Works By Andy Marken So, what do you want first? The good news or the bad news? The good news is the industry has changed – dramatically – almost over night, opening up new opportunities for creative folks, studios, content distributors/ aggregators and consumers. That's also the bad news because people around the globe are running low on new stuff to watch as professionals anxiously search to realign their "normal, proven" production activities to meet the demand. The other news? With millions of folks working from home or isolated in their individual offices, Walmart reported they're selling more tops than bottoms. Think about it! At home, on device entertainment has quickly become the most important release/relief mechanism for people young and old around the globe and the online search for new, different "comfort" content is almost over whelming the internet and air waves. As a result, the video content industry will probably recover more rapidly than many other segments of the economy once restrictions have been lifted and life returns to the new normal. At the same time, many of the bridge efforts to finish and deliver content has not only worked but worked well. The most obvious has been production/post in the cloud to economically/rapidly deliver new and different films and episodic series that appointment and streaming services needed to keep consumers coming back for more. Because project management, shooting and post activities have long been conducted around the globe and clock, studios and content management organizations have been dancing around the edges of virtual communications since the internet was in its infancy and the first camera was built into a computer monitor. In fact, video conferencing and online collaboration have been an integral part of the content development / distribution industry. Regular use of Zoom, WebEx, GoToMeeting, Skype, DingTalk, WeChat and other audio and video conferencing tools and services were important tools that kept video projects moving and kept people on track and in sync. While seldom considered a part of the project's budget, conferencing was an important part of measuring and maintaining productivity.