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Issue link: https://digital.macdirectory.com/i/1256627
they haven't specified that everything must be done at the home country. With the assistance/support of solution providers as well as cloud services like AWS, IBM, MS, Google, Alibaba, Baidu, Tencent, Akamai and others; global and local entertainment providers have been able to offer up new, fresh content to folks who want to "escape" the realities of the world around them…if only for a few hours. One of the most recent advances by Adobe and Avid has been near real-time shared screen postproduction where producers can work with editors, colorists and effects people to test and refine scenes. "The rollout of 5G and high- speed VPNs can enable key creatives to work on their projects as though they were in the same room and have the potential to deliver them in record time," McLennan noted. We're not trying to paint a rosy future for the content industry due to a lot of mistakes being made because of wishful thinking and over promising by product and service providers. Production and postproduction people also know there's often a broad chasm between what tech developers deliver and how they are used in the "real world." Software tools/techniques and the cloud are temperamental, and stuff seldom works precisely as planned. That's why you often hear salespeople defend new releases by saying, "Those aren't bugs, they're undocumented features." But the goal for everyone involved is delivering quality entertainment to the consumer. "The films and shows - and the project owners - that are presently on hiatus will really benefit from global cloud-based postproduction work being done today," said McLennan. He continued, saying, "Film, TV and advertising shoots that were suspended around the globe, will now be able to get back on track and realize significant time and financial budget savings while capitalizing on the audiences' insatiable appetite for entertainment. In addition, organizations have been able to clean out their online storage and hard drives to make room for new content. While there's a weird mix of panic and uncertainty right now, there is also a lot of positive excitement about the future. The pause has produced a stronger spirit of collaboration in the industry as creative professionals have refined and defined what it means to work alone together.